After our module briefing on this new 'Design process' module, after being delivered a presentation giving us an insight to the 'What is research?' element of the module we had a studio workshop to kick start OUGD405.
We were split into groups of 5 and given a specific theme to work with, the group I was a member of were given the theme 'RECYCLING' to work with.
Our first task was to create a spider diagram using the theme recycling and discuss different possible angles/perspectives/branches we could approach recycling from, what recycling in this current day and age consisted off and how the world is aware of this.
It was interesting to discuss this amongst a group as we all had different ideas/knowledge upon this this theme from charity clothes to compost to recycling campaigns.
Shown below is a collation of our ideas upon the theme recycling:
As you can see form my notes below I was allocated the area 'Recycling campaigns', on the right hand side is a quick spider diagram of possible attributes I could look at in order to formulate and produce 3 mood boards in response to my area.
We were then asked to create 3 mood boards in response to our given area, one mood board must be primary research the second mood board must be secondary research and the third mood board has to be direction of research.
SECONDARY RESEARCH - RECYCLING CAMPAIGNS
I started off collecting research for my secondary research mood board by searching on the internet for recycling campaigns which are fairy well-known, there were a fair few however I thought it was necessary to research further into the ones that seemed larger and find out there main aims and how long they had been around for. Below are some of the logos I found along with information relating to the organisations:
1) THE GREEN PARTY - The green party are simply a political organisation who's policies are based around savouring the environment in correlation with maintaining democratic approach to the way that the country is governed. All of there policies seem to be driven 'ecological sustainability' which predominantly focuses on a positive attitude towards recycling.
About the Green Party
The Green Party of England and Wales promotes the policies of ecological sustainability, a fairer more stable economy, a more equal society, a higher standard of democracy and accountability of politicians to the communities they serve, and social justice on the global level as well as in our own country.
REFERENCE: http://greenparty.org.uk/about.html
2) GET IT SORTED - Are a non-government funded waste campaign founded in Gloucestershire in 1999, as mentioned before the are not-government funded thus succeeding and maintaing there spirit by being a waste management campaign is a true success, they are one of the more larger organisation that I have found that have a positive attitude and approach towards recycling.
About Us
Get it Sorted was founded in 1999 to run the Gloucestershire ‘Get it Sorted’ Waste Campaign, which worked in partnership with the six local authorities and other stakeholders to promote recycling and waste reduction in Gloucestershire.
Having built up a high level of expertise we decided to offer our services to local authorities in other areas. Over the last six years, we have grown quickly to become the leader in the field for recycling and waste reduction promotions. We have worked with over 100 local authorities, government organisations and businesses in the UK, providing marketing and communications services, specialising in recycling, waste and environmental promotions.
REFERENCE: http://www.getitsorted.org/about/
3) CAMPAIGN FOR RECYCLING - After looking at larger organisations I decided to move onto looking at organisation which were more local, as I am living in Leeds at the moment I decided to look at organisations based around Leeds.
About the campaign?
The Campaign for Real Recycling wants central government and local authorities to act urgently to improve the quality of materials collected for recycling in the UK.
The Campaign has been formed by members of the UK's leading materials re-processors, the community recycling sector and Friends of the Earth.
Real recycling is about maximising the economic, environmental and social benefits of recycling for everyone, from the local council tax payer to the global re-processing industry.
Our concern is that collection systems that gather a range of different materials in one bag or bin and then compact them could permanently undermine the environmental and financial benefits of recycling.
Our campaign aims to influence local authority policy and practice, and build consensus within the UK of the economic and environmental importance of highly separated collections.
Through this site we'll explain how real recycling works, feature case studies and good practice and provide regular campaign updates, so whether you work for a local authority or are a concerned citizen not entirely convinced that recyclingn your area is as good as it could be.
REFERENCE: http://www.realrecycling.org.uk/
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What we stand for
28 March 2012
We stand for:
- A beautiful world
We depend on the planet, so let's keep it in good shape. - A good life
A healthy planet is one that works for people too . - A positive relationship with the environment
Acting together for the planet and everyone who lives on it.
REFERENCE: http://www.foe.co.uk/
After researching a fair few organisation I further went onto collating the first half of my mood board (the left hand side of the arrow), this side of my mood board consists of official organisations logo's , images and advertising campaigns. As we can see from this half the design direction board everything is fairly crisp there is a fair amount of clarity, everything seems to be green, the colour which represents the environment and recycling.
As you can see to the right hand side of my secondary research design board I have decided to input unofficial recycling campaign logos and promotional pieces such as posters, billboard adverts and merchandise. I have done this as I feel it is relevant to see whether my recipients from my questionnaire which I will conduct as primary research will find this unofficial advertising more noticeable or whether they will find the official advertising more noticeable. The reason behind carrying this comparison out is to see whether the awareness of recycling campaigns noticed and acted upon or whether the design side of these campaigns are letting recycling itself down due to a poor aesthetic.
PRIMARY RESEARCH
As apart of my primary research I decided to carry out a survey based on a series of questions that I had produced myself in order to find out 'how aware people are of recycling campaigns' as this ultimately affects whether people recycle or not.
Series of questions asked to 50 recipients:
1) Do you recycle ?
Recycle - 80%
Do not Recycle - 20%
2) How long have recycling facilities been offered to you? (out of the 80% who said yes above)
under a year - 32%
1-2 years - 29%
3-4 years -25%
5-6 years - 11%
7-8 years - 2%
9-10 years - 1%%
10 years + - 0%%
3) How many of the following have you heard of?
Green Party - 61%
Friends of the Earth - 43%
Get it Sorted - 0 %
Refined Giving - 0%
Real Recycling - 0%
4) Out of the two sets of image presented to you which do you prefer in terms of building awareness?
Official - 68%
Unofficial - 32%
5) Do you think the design/branding of an recycling campaign effects their level of awareness?
Yes - 91%
No - 9%
From these five questions that I asked my audience I ultimately found that the way that the campaign is designed ultimately effects the awareness of the campaign, further effecting the noticeability and the rate of participation towards recycling. This ultimately effects the number of people that decide to recycle thus effecting how healthy our environment is and how many people contribute to maintaing a ecological and sustainable environment.
Shown below is the design board based on the quantitive data/statistics found from my primary research, this board is purely type based the reason behind this is that I feel that it is important for this board to reflect the findings from presenting the secondary board to my recipients.
After researching a fair few organisation I further went onto collating the first half of my mood board (the left hand side of the arrow), this side of my mood board consists of official organisations logo's , images and advertising campaigns. As we can see from this half the design direction board everything is fairly crisp there is a fair amount of clarity, everything seems to be green, the colour which represents the environment and recycling.
As you can see to the right hand side of my secondary research design board I have decided to input unofficial recycling campaign logos and promotional pieces such as posters, billboard adverts and merchandise. I have done this as I feel it is relevant to see whether my recipients from my questionnaire which I will conduct as primary research will find this unofficial advertising more noticeable or whether they will find the official advertising more noticeable. The reason behind carrying this comparison out is to see whether the awareness of recycling campaigns noticed and acted upon or whether the design side of these campaigns are letting recycling itself down due to a poor aesthetic.
PRIMARY RESEARCH
As apart of my primary research I decided to carry out a survey based on a series of questions that I had produced myself in order to find out 'how aware people are of recycling campaigns' as this ultimately affects whether people recycle or not.
Series of questions asked to 50 recipients:
1) Do you recycle ?
Recycle - 80%
Do not Recycle - 20%
2) How long have recycling facilities been offered to you? (out of the 80% who said yes above)
under a year - 32%
1-2 years - 29%
3-4 years -25%
5-6 years - 11%
7-8 years - 2%
9-10 years - 1%%
10 years + - 0%%
3) How many of the following have you heard of?
Green Party - 61%
Friends of the Earth - 43%
Get it Sorted - 0 %
Refined Giving - 0%
Real Recycling - 0%
4) Out of the two sets of image presented to you which do you prefer in terms of building awareness?
Official - 68%
Unofficial - 32%
5) Do you think the design/branding of an recycling campaign effects their level of awareness?
Yes - 91%
No - 9%
From these five questions that I asked my audience I ultimately found that the way that the campaign is designed ultimately effects the awareness of the campaign, further effecting the noticeability and the rate of participation towards recycling. This ultimately effects the number of people that decide to recycle thus effecting how healthy our environment is and how many people contribute to maintaing a ecological and sustainable environment.
Shown below is the design board based on the quantitive data/statistics found from my primary research, this board is purely type based the reason behind this is that I feel that it is important for this board to reflect the findings from presenting the secondary board to my recipients.
As you can see I have decided to pick out the relevant questions from my short questionnaire rather than trying to present all findings on the design board. I felt that the three questions:
1) Do you recycle?
2) How many of the following have you heard of...
3) Out of the two sets of images presented to you which do you prefer in terms of building awareness?
It was interesting to actually see in the form of statistics that people preferred the unofficial campaign designs in comparison to the official campaign designs, after carrying out the questionnaire I then asked the recipients why they preferred these campaigns their verbal response when having this conversation seemed to be that the unofficial campaigns seemed 'more-relatable' in terms of the the content which had been used communicate the message based upon recycling.
DESIGN DIRECTION
As I have now collated my primary and secondary research I am now able to create my design direction board. As I am not completely sure as too how to put together a design direction board I have decided to simply select the useful information from my primary and secondary research mood boards, decide on how this will help me and direct me onto a pathway and apply it to my design direction mood board using text and image.
What does the design direction board consist of:
In my questionnaire one of the questions I asked was 'how many of the following have you heard of' I then gave a list of particular recycling organisations. From the statistics which were gathered the 'Green party' and 'Friends of the Earth were the two organisations that my recipients were more aware of. Therefore I felt that researching into the history and background on these two organisations seemed necessary and beneficial.
Along with looking into these two organisations a little further I also felt that is was necessary to show one of the stronger unofficial recycling campaign designs that my audience found more appealing as a way of promoting recycling. As you can see the design is based around the coca-cola advertising this is obvious and recognisable through the use of bottle which is focal point in the centre of the page. The design concept is recognisable as coca-cola is a large company which are known worldwide, audiences of a varied-age range are able to relate to the symbolism, it is a a great way of promoting recycling through associating and raising awareness of recycling through synergy with large companies.
Towards the upper area of the arrow I have decided that it is important to document and consider 'improvements and auggestions' from my recipients from my questionnaire. I found the response fairly interesting and I feel that this could direct the brief which will feedback off from this research after our critique on friday.
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