Tuesday 20 November 2012

Visual Literacy - Part 5

Notes from visual literacy session on the 20/11/12:


At the start of the session we were asked to pin-up on the wall our 'The quick brown fox jumps over the lazy dog' typefaces which were asked to print out taking into consideration which point size was the most readable out of 12pts, 32pts and 72pts, this was purely dependent on the typeface itself, we were asked to select a 5 new fonts and discover there full typeface family and select the most readable in the appropriate size. 

FINDINGS:

  • READABILITY IS EFFECTED BY THE LINE LENGTH, MULTIPLE LINES MAKE IT HARDER TO READ. 
  • WHEN TYPE IS ON ONE LINE IT IS MUCH MORE LEGIBLE & READABLE.
After discussing our findings we were then were asked to gather our 4 NEW fonts which we were asked to bring along with us to the session. 


My four new chosen fonts were:

  • BLOCK - Velvenda Cooler 
  • ROMAN - Roman T
  • SCRIPT - Vivaldi 
  • GOTHIC - Sans-serif 


Task 1- To get our lower case 'b' from gothic typeface 'sans-serif', to use the regular letterform as a template/guidance to create the light version and bold version of the letterform.



Outcome:


Task 2 - As we found the previous task difficult due to increasing and decreasing the counter freehand we were then asked to take the uppercase 'A' from our Roman typeface (Roman T) and perform the same task, using the upper case 'A' as a template to create a light and bold version of the letterform. 


Outcome:



Task 3 - Once we had completed the previous task we then moved onto a new strip of tracing paper, where we were first asked to create the lightest possible uppercase 'C' from our gothic typeface and the most condensed 'c' (which is shown to the right) using the template underneath. 



Task 4 - Choosing from either making the stem as light as possible or the counter as thick as possible we had create these two letterforms using our gothic typeface. As you can see I decided on making the stem as light as possible. 


Task 5 - To decrease the counter as much as possible until the letterform is condensed. As you can see there would be no change to the uppercase 'A' as it does not have a counter however there would be change to the lower case 'a' as there is a counter thats adjustable.


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