http://a-mistry1215-dc.blogspot.co.uk/2012/12/research-brief-morecombe-wise.html
The link above takes you to further initial research on Morecambe & Wise a double comedy act and a brief background history on their career on television.
Starting point of research based on gaining statistics and getting and understanding on the broader area of my research theme (Morecambe & Wise) by looking at Comedy and asking the target market of whom the sitcom double act Morecambe and Wise a series of questions.
http://cache2.allpostersimages.com/p/LRG/30/3009/RO5BF00Z/posters/morecambe-and-wise-comedians-eric-morecambe-and-ernie-wise.jpg
QUESTIONNAIRE / SURVEY - Quantitive primary research
60%- YES 40%- NO
2) Would you say this genre is your most favoured type of TV to watch?
15%-Documentaries 40%-Soap Operas 25%-Comedy 5%-News 15%Sport
3) Which is your most preferable comic genre from the following list?
5% - Mockumentary 55%%-Sitcom 40% -Stand-up 0%Surreal comedy
4) Would you consider buying comic dvd's/ blue rays and investing in these platforms of media an investment?
70%- Yes 30%-No
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5) How many comedy-based dvd/blue rays do you own at the moment?
70% -1-2 5%-3-4 5%-5-6 10%7-8 10%-9+
Once producing the questions I then decided to post these questions to Facebook to see if I received many responses. As this was a fairly broad questionnaire to fill out the demographic for this questionnaire seemed fairly broad thus the best way to receive responses would be to post on a social networking platform for this reason I decided it would beneficial to post to Facebook.
QUESTIONNAIRE/ SURVEY - Qualitative primary research
1) How often do you watch comedy shows?
Responses:
1- May around once a week if it's on TV and I'm flicking through the channels.
2- I watch American Sitcoms quiet often, 'The big bang theory' is my fav.
3- I have been to see Michael mac a few times and I love Dara O'Brien on the apprentice aftermath.
4- If comedy movies count then I would say every orange wednesday! so once a week or once every 2 weeks.
5- I don't tend to watch comedy that often, it isn't all its made out to be.
6- Maybe sometimes on tv, actually quiet often I would say I don't realise how much comedy I watch until I think about it properly, I guess looking at the kind of TV I watch generally the majority of it is comedy and there are a fair few sitcoms I watch in particular on a regular basis.
7- Over the years I would say that I have watched more Tv in general, back in my day there was not much time for tv or time to socialise you kids have it good now. All we did was go to school come home and then do our paper rounds.
8- Sense of humours are filled with sarcasm now through wittiness, comedy isn't what is use to be, I use to tune into sitcoms broadcasted on BBC when I was a young boy
9- I don't like comedy.
10- Comedy use to dominate the british tv industry, I still watch it however it use to be better back in the 80's.
2) Have you heard of the Morecambe & Wise show?
90%-Yes 10%- No
3) If so, How many programs did you watch that had the double act in? /4) Could you please list these shows in order of most watched?
1-The Morecambe & Wise show, that's the only one I watched
2 - The main show by them.
3 - I wasn't around during the time that they aired on tv
4 - I have heard of them and watched a few clips on Youtube
5 - Stumbled across there show on the bbc online once.
6 - about 3 or 4 over there time on tv, they performed earlier on in theatres too unfortuntely I didn't get to see that.
7 - Erm, a fair few I would say I use to watch The Morecambe and Wise show on a regular basis, 4 or so other programs that they made a appearance in, they mark comic history!
8 - around 3 I would say, they were a popular pair, there christmas special was ace.
9 - none
10 - Morecambe & Wise show every episode!
It is clear from combing these two questions that the most popular response from the respondents that replied to my questionnaire is 'The Morecambe & Wise show' that was aired on the BBC.
5) Do you still watch these shows on DVD/stream them? If so could you please list the show and format?
The majority of people owned DVD's which were comedy based, a few owning blu rays however not being as a popular as dvd's, some however did not own either.
FINDINGS FROM RESEARCH:
From carrying out questionnaires both qualitative primary and quantitive primary and gaining opinions and statistic and opinions based around the broader topic of comedy then focusing on Morecambe and Wise in closer detail it is evident that Sitcoms are popular with a British and American audience.
SECONDARY RESEARCH
After establishing that comedy is fairly large part of the British televisions industry, I have decided to look at the different type of comedy within the genre in more detail as apart of my secondary research. Gathering this information will enable me to understand my specific research theme better in terms of gaining greater knowledge into the art of sitcom which fills our TV screens.
MOCKUMENTARIES
The definition of a Mockumentary according to: http://www.thefreedictionary.com/Mockumentaries
mockumentary [ˌmɒkjʊˈmɛntərɪ -trɪ]
n pl -ries
(Communication Arts / Broadcasting) a satirical television or radio programme in the form of a parody of a documentary
[from mock + (doc)umentary]
The idea of a mockumentary simply being the same name making a mockery of a documentary. The humour coming from relating the real documentary to the comic comments made in the mockumentary, the audience in this context relating the content of the original documentary to new mockumentary.
The top three mockumenarties in the world according to IMDb:
http://www.imdb.com/list/So_TR6vbhY4/
Mockumentary dvd cover designs:
http://www.imdb.com/list/So_TR6vbhY4/
SITCOM
sit·com (s
t
k
m
)
n. Informal
A situation comedy.
http://www.thefreedictionary.com/sitcom
Sitcom Dvd cover design:
http://ecx.images-amazon.com/images/I/51cYbw2tMuL._SL500_AA300_.jpg
http://www.writemoneyinc.com/wp-content/uploads/2012/08/popular-tv-series-dvd-sitcoms.jpg
http://upload.wikimedia.org/wikipedia/en/5/58/Vicar_of_Dibley_DVD.jpg
http://images.freemans.com/is/image/OttoUK/cloudzoom/Only-Fools-And-Horses---Complete-Series-1-to-7-DVD-Boxset-(12)~71S158FRSP.jpg
http://images.freemans.com/is/image/OttoUK/cloudzoom/Only-Fools-And-Horses---Complete-Series-1-to-7-DVD-Boxset-(12)~71S158FRSP.jpg
By looking at the different types of dvd covers in terms of looking at mockumentary dvd covers and then looking at sitcom dvd covers there seems to a fair few similarities in terms of the use of image type. All of the covers tend to use a photography of the main character within the dvd/ of whom the audience is suppose to be focusing on (USP- Unique selling point). The use of type of fairly similar too.
Just an intersting article that I found relating to Morecambe and Wise explaining how they nearly split up before they became famous, I found this quiet s interesting article as it was turning point in there career which lead to the them being famous even now.
ARTICLE: http://www.telegraph.co.uk/culture/tvandradio/6297953/Morecambe-and-Wise-almost-split-up-before-they-got-famous.html
Morecambe and Wise almost split up before they got famous
Ernie Wise tried to split up Morecambe and Wise, one of British television's most successful comedy acts, before they became famous.
A note, handwritten by Wise, tells how he wanted to ''break up the act'' because of pressure at home and dissatisfaction with his work. He had also lost his ''zip'', the two-page memo said.
It came to light as Gary Morecambe, Eric's son, researched a new book about the comic that will be published this week.
The note is understood to have been written around 1950 before they had made their TV debut, but after they had made a mark on the variety circuit.
However, Wise made clear how much he values their friendship, which he wished to continue.
Morecambe urged him to think again, Wise reconsidered and the partnership lived on.
More than a quarter of a century later their Christmas specials went on to pull in up to 28 million people, a colossal feat which has rarely been bettered.
With their gags about Wise's ''short fat hairy legs'', castigation of Des O'Connor and the long-running sketches about Wise's efforts to write a theatrical play, they were the comic superstars for a generation.
In his letter, Wise wrote: ''I feel it would be better if we parted. I know that this will be quite a shock to you but I had to come to some decision. I can't go on as things are ... I'm not satisfied with my work ... I feel it's a great pity after we had planned so much.'' It is signed ''your best pal''.
Gary said: ''I knew that Ernie had written the letter - my father had mentioned it to me before his death. But it was only when researching this book that I found out it still existed.
''I'm touched by Ernie's affection and respect for my father, it's almost impossible to believe that we could have been deprived of all the fun and laughter they brought to people's homes in the years following.''
The letter was given to Gary by his mother who had filed the letter away, although Wise does not explicitly dwell on the pressures to which he refers.
Gary said: ''My father's response, he told me, was to write straight back basically saying he'd never heard such rubbish in his life and that Ernie should have a few days' rest to get over it and then they should get back to finding some work - which essentially is what happened.''
Just a few years later the pair were TV and radio regulars and they went from strength to strength, first with guest slots and then with their own programmes. Their TV shows continued until the early 1980s but were ended by Morecambe's death in 1984. Wise died in 1999.
The letter appears in You'll Miss Me When I'm Gone which Gary Morecambe has written to mark the 25th anniversary of his father's death. It will be published on Thursday, October 15.
The letter:
s/s Ben Read
c/o Petroleum Pool
Shell Mex House
Strand
London WC2
Dear Eric
Thanks for your letter. Well Eric I want to get straight to the point. I want us to break up the act. I'm afraid it won't work. I have such a terrific amount of animosity to put up with at home. I feel it would be better if we parted. I know this will be quite a shock to you but I had to come to some decision, I can't go on the way things are. I am not satisfied with my work, I have lost a lot of zip and it will take time to regain it. I can't keep you waiting around for me, I don't know definitely when I will be out. I feel it's a great pity after we planned so much, but my mind's made up. I have no idea what to do in the future, all I know is that I want us to remain friends. Hoping to hear from you.
Your Best Pal
Ernie
PRESENTATION MOOD BOARDS BASED ON RESEARCH
As apart of the research brief over christmas we were then asked after collecting our research to produce a non-digital 2 minute presentation to show our findings to a group of peers in a crit. As we can see below I have decided to produce two mood boards in response to this given task.
As apart of the research brief over christmas we were then asked after collecting our research to produce a non-digital 2 minute presentation to show our findings to a group of peers in a crit. As we can see below I have decided to produce two mood boards in response to this given task.
The first design board as you can see above is representing my findings from carrying out a questionnaire in which I was able to collect statistics on peoples thoughts upon comedy is general.
This second design board is based upon a questionnaire that I carried out which required subjective responses from my audience, as you can see this mood board is image based, during my presentation I shall be talking through what each image represents.
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