Visual Literacy - The language of graphic design

Before the session on tuesday 4th December 2012 we were asked to bring along with us a gothic or roman font in light, regular, and bold in the point sizes of 24, 36, 72, 144, these were asked to be cut out into separate words.

After doing so the session started with the delivery of a presentation on the 'dynamics o type' in terms of type being a:

• visual metaphor 
• Metonym
• synecdoche 

As you can see from my notes which I made above there are clear definitions of each term within this typographic language for each term listed above. 

'Type is speech made visible.''

(notes based the tasks carried out)

After being presented with this new language and identifying that in order to type to have an impact on an individual there must be context we then moved onto some tasks in groups of 4 using the material that we had brought to the session with us. 

Original series out cut out words:

Task 1- To mix up the lights, regular and bolds within the same group of point sizes then to say what you see from this new sentence and reiterate this to your group. 

As you can see we were asked to carry out this task by making 5 of these mixture sentences, it was interesting to discover that when when putting together the sentence and speaking in our heads had a completely different tonal outcome when relating our sentences to our group. 

Task 2 -  Create 5 new dynamics distinctly new visual dynamics and consider pace and volume when doing so.

As you can see on this task the best way to portray the understanding of pace and volume would be to use the quietest words/words that sound low when you say it and next to the words that are the loudest and strongest in terms of weight (boldness).

Task 3 - To say 'Who are you?' in a particular manner whether it may be in a angry way seductive way, nervous etc. The other 3 people in your group have to use there cut outs to interpret your speech. 

From this task we realised that it was fairly difficult to establish/construct the sentence using our cut outs due to the fact that if we did not listen carefully enough the tone and pace would not be understood thus finding its difficult to construct a sentence.