Thursday, 10 January 2013

STUDIO BRIEF 2 - RESEARCH, COLLECT, PREPARE

Based upon our given research theme in my case the theme of 'Morecambe & Wise' we have been asked to deliver a body of primary and secondary research in order for us to become experts about our themes.

http://a-mistry1215-dc.blogspot.co.uk/2012/12/research-brief-morecombe-wise.html

The link above takes you to further initial research on Morecambe & Wise a double comedy act and a brief background history on their career on television.

Starting point of research based on gaining statistics and getting and understanding on the broader area of my research theme (Morecambe & Wise) by looking at Comedy and asking the target market of whom the sitcom double act Morecambe and Wise a series of questions.

http://cache2.allpostersimages.com/p/LRG/30/3009/RO5BF00Z/posters/morecambe-and-wise-comedians-eric-morecambe-and-ernie-wise.jpg


QUESTIONNAIRE / SURVEY -  Quantitive primary research 

1) Do you tend to watch comedy often?

60%- YES 40%- NO

2) Would you say this genre is your most favoured type of TV to watch? 

15%-Documentaries    40%-Soap Operas    25%-Comedy  5%-News   15%Sport

3) Which is your most preferable comic genre from the following list?

5% - Mockumentary   55%%-Sitcom   40% -Stand-up    0%Surreal comedy

4) Would you consider buying comic dvd's/ blue rays and investing in these platforms of media an investment?

70%- Yes    30%-No












5) How many comedy-based dvd/blue rays do you own at the moment?

70% -1-2   5%-3-4    5%-5-6    10%7-8    10%-9+
Once producing the questions I then decided to post these questions to Facebook to see if I received many responses. As this was a fairly broad questionnaire to fill out  the demographic for this questionnaire seemed fairly broad thus the best way to receive responses would be to post on a social networking platform for this reason I decided it would beneficial to post to Facebook. 


QUESTIONNAIRE/ SURVEY - Qualitative primary research 

1) How often do you watch comedy shows? 

Responses:
1- May around once a week if it's on TV and I'm flicking through the channels.

2- I watch American Sitcoms quiet often, 'The big bang theory' is my fav.

3- I have been to see Michael mac a few times and I love Dara O'Brien on the apprentice aftermath.

4- If comedy movies count then I would say every orange wednesday! so once a week or once every 2 weeks.

5- I don't tend to watch comedy that often, it isn't all its made out to be.

6- Maybe sometimes on tv, actually quiet often I would say I don't realise how much comedy I watch until I think about it properly, I guess looking at the kind of TV I watch generally the majority of it is comedy and there are a fair few sitcoms I watch in particular on a regular basis.

7- Over the years I would say that I have watched more Tv in general, back in my day there was not much time for tv or time to socialise you kids have it good now. All we did was go to school come home and then do our paper rounds.

8- Sense of humours are filled with sarcasm now through wittiness, comedy isn't what is use to be, I use to tune into sitcoms broadcasted on BBC when I was a young boy

9- I don't like comedy.

10- Comedy use to dominate the british tv industry, I still watch it however it use to be better back in the 80's.

2) Have you heard of the Morecambe & Wise show?
















90%-Yes 10%- No

3) If so, How many programs did you watch that had the double act in? /4) Could you please list these shows in order of most watched?

1-The Morecambe & Wise show, that's the only one I watched

2 - The main show by them.

3 - I wasn't around during the time that they aired on tv

4 - I have heard of them and watched a few clips on Youtube

5 - Stumbled across there show on the bbc online once.

6 - about 3 or 4 over there time on tv, they performed earlier on in theatres too unfortuntely I didn't get to see that.

7 - Erm, a fair few I would say I use to watch The Morecambe and Wise show on a regular basis, 4 or so other programs that they made a appearance in, they mark comic history!

8 - around 3 I would say, they were a popular pair, there christmas special was ace.

9 - none

10 - Morecambe & Wise show every episode!

It is clear from combing these two questions that the most popular response from the respondents that replied to my questionnaire is 'The Morecambe & Wise show' that was aired on the BBC.

5) Do you still watch these shows on DVD/stream them? If so could you please list the show and format?

The majority of people owned DVD's which were comedy based, a few owning blu rays however not being as a popular as dvd's, some however did not own either.

FINDINGS FROM RESEARCH:

From carrying out questionnaires both qualitative primary and quantitive primary and gaining opinions and statistic and opinions based around the broader topic of comedy then focusing on Morecambe and Wise in closer detail it is evident that Sitcoms are popular with a British and American audience.

SECONDARY RESEARCH

After establishing that comedy is fairly large part of the British televisions industry, I have decided to look at the different type of comedy within the genre in more detail as apart of my secondary research. Gathering this information will enable me to understand my specific research theme better in terms of gaining greater knowledge into the art of sitcom which fills our TV screens.


MOCKUMENTARIES

The definition of a Mockumentary according to: http://www.thefreedictionary.com/Mockumentaries

mockumentary [ˌmɒkjʊˈmɛntərɪ -trɪ]
n pl -ries
(Communication Arts / Broadcasting) a satirical television or radio programme in the form of a parody of a documentary
[from mock + (doc)umentary]


The idea of a mockumentary simply being the same name making a mockery of a documentary. The humour coming from relating the real documentary to the comic comments made in the mockumentary, the audience in this context relating the content of the original documentary to new mockumentary.

The top three mockumenarties in the world according to IMDb:

http://www.imdb.com/list/So_TR6vbhY4/


Mockumentary dvd cover designs:



http://www.imdb.com/list/So_TR6vbhY4/


SITCOM

sit·com  (stkm)
n. Informal
A situation comedy.
http://www.thefreedictionary.com/sitcom

Sitcom Dvd cover design:




http://ecx.images-amazon.com/images/I/51cYbw2tMuL._SL500_AA300_.jpg
http://www.writemoneyinc.com/wp-content/uploads/2012/08/popular-tv-series-dvd-sitcoms.jpg


http://upload.wikimedia.org/wikipedia/en/5/58/Vicar_of_Dibley_DVD.jpg
http://images.freemans.com/is/image/OttoUK/cloudzoom/Only-Fools-And-Horses---Complete-Series-1-to-7-DVD-Boxset-(12)~71S158FRSP.jpg

By looking at the different types of dvd covers in terms of looking at mockumentary dvd covers and then looking at sitcom dvd covers there seems to a fair few similarities in terms of the use of image type. All of the covers tend to use a photography of the main character within the dvd/ of whom the audience is suppose to be focusing on (USP- Unique selling point). The use of type of fairly similar too. 

Just an intersting article that I found relating to Morecambe and Wise explaining how they nearly split up before they became famous, I found this quiet s interesting article as it was turning point in there career which lead to the them being famous even now.

ARTICLE: http://www.telegraph.co.uk/culture/tvandradio/6297953/Morecambe-and-Wise-almost-split-up-before-they-got-famous.html

Morecambe and Wise almost split up before they got famous

Ernie Wise tried to split up Morecambe and Wise, one of British television's most successful comedy acts, before they became famous.




A note, handwritten by Wise, tells how he wanted to ''break up the act'' because of pressure at home and dissatisfaction with his work. He had also lost his ''zip'', the two-page memo said.
It came to light as Gary Morecambe, Eric's son, researched a new book about the comic that will be published this week.
The note is understood to have been written around 1950 before they had made their TV debut, but after they had made a mark on the variety circuit.
However, Wise made clear how much he values their friendship, which he wished to continue.
Morecambe urged him to think again, Wise reconsidered and the partnership lived on.
More than a quarter of a century later their Christmas specials went on to pull in up to 28 million people, a colossal feat which has rarely been bettered.
With their gags about Wise's ''short fat hairy legs'', castigation of Des O'Connor and the long-running sketches about Wise's efforts to write a theatrical play, they were the comic superstars for a generation.
In his letter, Wise wrote: ''I feel it would be better if we parted. I know that this will be quite a shock to you but I had to come to some decision. I can't go on as things are ... I'm not satisfied with my work ... I feel it's a great pity after we had planned so much.'' It is signed ''your best pal''.
Gary said: ''I knew that Ernie had written the letter - my father had mentioned it to me before his death. But it was only when researching this book that I found out it still existed.
''I'm touched by Ernie's affection and respect for my father, it's almost impossible to believe that we could have been deprived of all the fun and laughter they brought to people's homes in the years following.''
The letter was given to Gary by his mother who had filed the letter away, although Wise does not explicitly dwell on the pressures to which he refers.
Gary said: ''My father's response, he told me, was to write straight back basically saying he'd never heard such rubbish in his life and that Ernie should have a few days' rest to get over it and then they should get back to finding some work - which essentially is what happened.''
Just a few years later the pair were TV and radio regulars and they went from strength to strength, first with guest slots and then with their own programmes. Their TV shows continued until the early 1980s but were ended by Morecambe's death in 1984. Wise died in 1999.
The letter appears in You'll Miss Me When I'm Gone which Gary Morecambe has written to mark the 25th anniversary of his father's death. It will be published on Thursday, October 15.
The letter:
s/s Ben Read
c/o Petroleum Pool
Shell Mex House
Strand
London WC2
Dear Eric
Thanks for your letter. Well Eric I want to get straight to the point. I want us to break up the act. I'm afraid it won't work. I have such a terrific amount of animosity to put up with at home. I feel it would be better if we parted. I know this will be quite a shock to you but I had to come to some decision, I can't go on the way things are. I am not satisfied with my work, I have lost a lot of zip and it will take time to regain it. I can't keep you waiting around for me, I don't know definitely when I will be out. I feel it's a great pity after we planned so much, but my mind's made up. I have no idea what to do in the future, all I know is that I want us to remain friends. Hoping to hear from you.
Your Best Pal
Ernie


PRESENTATION MOOD BOARDS BASED ON RESEARCH

As apart of the research brief over christmas we were then asked after collecting our research to produce a non-digital 2 minute presentation to show our findings to a group of peers in a crit. As we can see below I have decided to produce two mood boards in response to this given task.


The first design board as you can see above is representing my findings from carrying out a questionnaire in which I was able to collect statistics on peoples thoughts upon comedy is general.


This second design board is based upon a questionnaire that I carried out which required subjective responses from my audience, as you can see this mood board is image based, during my presentation I shall be talking through what each image represents.

Adobe Indesign session

Adobe Indesign session 10/01/2013:



Adobe Indesign is used for layout design for example preparing book editorial piece or any type of publishing design. Indesign is used in industry for commercial print similar programs such as Quark Express, however Indesign is used more in industry.

One of the strengths in using Indesign is it's ability to work with multiple documents, unlike Photoshop and Illustrator Indesign is designed for producing multiple documents at the same time.


  
Some of the tools on the toolbar are similar to those in Photoshop and illustrator, there are some similarities however note some tools are different and designed just forIndesign.


when opening a new document always select document even if you are creating a book continue to select new document.



Page Size - First thing we need to decide on is the page size that is necessary to what we are producing within the drop down menu will be the preset paper-sizes however there is also a option to produce a custom document for a specific size we are working with, you have to work out the width and height of the page size this is the finished printed page size of the document.



After choosing the paper size we then need to click onto the 'more option's button which will gives you more elements that we can customise to our document that will ease production and use of Indesign.



BLEED -  (when printing to the edge) This is to do with the trimming around the print design, to compensate for minimal accidents when trimming, if one stack of paper is not placed properly in a stack then the design will not be cut into the bleed will compensate and savour this. Always set a 3mm bleed guide- professional practice to do so.

SLUG - Another area outside the page, it is not as common to use than the bleed, the slug area is larger than the bleed area, it is used to contain marks such as trim marks, registration marks, simply for any marks the printer needs to make.


The last thing we need to consider is this 'facing pages' tool, we need to ask ours is the document a double page spread and if so is it a book, if it is then the button should be ticked if not the button should be left un-ticked.


Black line - edge of your page, where you can work to.
Blue line - page margin line, you can work over this.
Red line -


To alter the document general settings click o document set up to take you back to the beginning pane.

To alter any margins and columns.


To page your pages in your document click on page palette, this allows you to manage your pages and see them as thumbnails. This gives you a quick way to navigate through each document, it will bring up the page you have clicked on.


To add pages to the document, click on the insert pages button within the page palette drop down menu bar.





Selecting this option allows you to add a grid on the document, this will help you position the image and text on the page as it breaks it down into manageable and logical chunks.

Adding type


When adding type this tool is useful, if you do not have the type at the time and only the image it help you work the type around the image even if you don't have the content at hand.


If you select the particular text you can manipulate this type and change the point size and the typeface, this will give a even more accurate idea of how your type will look once you have the type you want to input into the design.


Text overflow indicator, the red symbol at the bottom right hand corner of the text box.



Flowing text - Create a textbox then click on the red symbol then click on the new text box so the text flows from one text box to another.

When inputting a image into the Indesign document from PHOTOSHOP we must:

1. Make sure the file format is either a tif. / psd. and NOT a jpg.
2. Make sure the resolution is correct as its a print document then we must work in 300dpi
3. Colour mode must be correct and in this case it must be CMYK as its a print document again.
4. When preparing the images we must make sure the image is in its actual size.

When inputting a image into the Indesign document from ILLUSTRATOR we must:

1. Make sure the file is saved as a ai.
2. make sure the colour mode is in CMYK

Once images have been prepared all we need to do is input them into Indesign and wor with the text on the document.


To add the image select the place button on the tool bar and bring it into indesign.


The two circles at the centre of the page are called the 'content grabber', this allows us to move the image around within the frame once doing so the image will be positioned in a different place, this tool may be used if you only want certain arts of the image being displayed. Although this tool is available to us all editing should be done in photoshop beforehand, although the quality of the image doesn't reduce we may come across errors during the print process due this editing.





rectangle frame tool - click on the tool on the toolbar, then drag onto your document, then filed and place the illustrator file.


Then simply place on the page.

Sunday, 30 December 2012

STUDY TASK 2 - The Birth of a Font

Using our Roman, Gothic, Script and Block fonts we were asked to deconstruct each letterform and reconstruct these using the different elements to create variations of new possible letterforms. UPPPER CASE A VARIATIONS LOWER CASE A VARIATIONS UPPER CASE B VARIATIONS LOWER CASE B VARIATIONS UPPERCASE C VARIATIONS LOWER CASE C VARIATIONS 5 VARIATIONS CHOSEN FROM THE NEW CONSTRUCTIONS:
Once deciding upon the 5 chosen variations shown above we were then asked to hand render the lower and upper case Aa Bb Cc Xx Yy Zz on tracing paper.